About Us
Who We Are?
Kofa Goods, home of America's Kindest Hoodies.
We donate 50% of our profit on every hoodie sold to credible, registered nonprofits serving people experiencing homelessness — matched to your state.
Mission
We exist to clothe Americans with high-quality, ethically sourced, eco-friendly hoodies, and to help care for the homeless, one hoodie at a time.
How Kofa Goods started
I've always wanted to support causes that matter to humanity. It started small — donating whatever I could afford. But in 2022, I asked myself: how can I do more, and make it last? That question is where Kofa Goods was born.
So, what's the idea? Simple: design and sell high-quality hoodies and tees, then give 50% of the earnings to help people facing homelessness right here in the U.S.
As a graphic and brand designer with 7+ years of experience, I've always believed design can do more than look good. It can do good.
Time Line
We didn't rush through the process to get out and make sales. We spent our time learning how to cultivate something that respects all people involved - from our suppliers' manufacturers to the customers and the homeless people to whom we deliver.
2022 | Kofa Goods was founded.
2023 - 2025 | Research and brand development
2026 | Soft Launch
Why "Kofa"?
Kofa means success. But I had to ask myself: success at what, exactly? To me, real success means lifting others up. That's what led me to the 50/50 model — going fifty-fifty with a cause I care deeply about: ending homelessness.
Proudly made for every good-hearted American.
Meet Our Founder
I'm Ishmael K. Sunday, founder of Kofa Goods. I've spent years personally donating what I could afford to nonprofits that serve causes that matter — long before this brand existed. My roots trace back to Liberia, and giving back has always been part of how I was raised.
Kofa Goods is that same commitment, built into a business. Every hoodie is a way to make that giving bigger than what I could do alone.
Quality + Humanity